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Overview

Eagle Eye (AIM: EYE) is a leading SaaS company enabling retail, travel, and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel, and personalized consumer marketing activities. Founded by Steve Rothwell in 2003, Eagle Eye is cash generative, with high levels of recurring revenue and an impressive client list that boasts some of the world’s leading retailers.

The Golden Rule: Treat people the way they want to be treated That is the very heart of personalisation. Every product Eagle Eye offers enables organisations to follow the golden rule, helping them to earn the loyalty of its customers through the power of personalisation.

www.eagleeye.com

Directors

Tim Mason (CEO)
25 years retail experience, with a strong background in strategic marketing and customer loyalty. Ex Deputy CEO of Tesco (2010-12) & was responsible for the launch of Clubcard and Tesco.com.

Steve Rothwell (Founder & CIO)
Strong engineering background. Including Eagle Eye, he has founded two successful businesses

Lucy Sharman- Munday (CFO)
Began her career at KPMG. Former CFO of 5one group. Currently NED at Microlise Group Plc.

NEDs: Anne de Kerckhove, Sir Terry Leahy, Robert Senior, Charlotte Stranner

Financials

P&L30 June 2024
£~000
30 June 2023
£~000
Revenue47,73343,074
Cost of sales(1,283)(2,091)
Gross profit46,45040,983
Profit for the year5,7341,188
Balance Sheet30 June 2024
£~000
30 June 2023
£~000
Cash 10,57610,615
Total assets51,15247,552
Total liabilities(17,096)(23,512)
Net assets34,05624,040

Major Shareholders

  • Canaccord – 17.55%
  • Sir Terry Leahy – 8.30%
  • BGF Investment Management – 7.24%
  • Liontrust – 7.07%
  • Andrew Sutcliffe – 5.38%
  • Julian Reiter – 4.59%
  • Steve Rothwell – 4.58%
  • Christopher Gorell Barnes – 4.54%
  • Chelverton Asset Management – 4.42%

Media coverage

Shares Magazine (April 2024): “Why shares in Eagle Eye Solutions are soaring again.”

Technology tiddler Eagle Eye Solutions (EYE:AIM) has secured a new contract with Tesco (TSCO) for personalised promotions, exciting news which sent shares in the UK SaaS (software-as-a-service) firm up 9% to 510p on Monday.

While no financial details were disclosed, house broker Shore Capital believes Eagle Eye’s contract win with Britain’s biggest retailer, which includes the option to renew for a further year, ‘once again points to the commercial potential of the group’.

Macro Indicators

How to find successful UK software stocks? (IC: March 2024)

“It is now two years since a sell-off took hold across the software industry. For years, scale had been viewed as the essential attribute for a software company, meaning businesses spent heavily in order to quickly add recurring revenue streams. This led to operating losses and, when interest rates rose, these high-growth businesses saw their share prices collapse. Now, in 2024, a handful of profitable companies have emerged from the wreckage and are proving the resilience of their recurring revenue models.”

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